F1 needed to explain their business and services while respecting the short attention span of visitors. As a tech consulting firm they not only offer the advice and the plan, but also the gear and labor to facilitate enterprise technology needs. They have much more to offer than the average IT vendor and they specialize in large scale events and challenging venues that prevent typical technology solutions.
We produced 3 short videos and a website re-design to give F1 the fresh look that a modern technology company needed. We wanted to highlight the essential need for technology in the modern world then introduce the F1 brand as the solution achieving connectivity. Pairing the official brand red with heavy use of white and light gray the videos convey a sci-fi Utopian future of ultra-clean technology. In each production detailed storyboards were created and then designed to match.