To address COVID-related learning loss Varsity Tutors created a program for the public sector, enabling schools to provide high-dosage tutoring. The program was free to families but each family needed to sign up to reap the rewards. We needed to spread the word. I created videos, ads, and campaign graphics to alert parents and excite schools about this new program and the services it included. 
Below is a platform access video created for looped playback a nationwide conference of school district administrators. 

Platform access video created for looped playback a nationwide conference of school district administrators. 

Supporting Teachers
Another initiative was connecting tutoring to the classroom. This video announced new product features and support for teachers across the district. 

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